If not as huge as in Telugu, Allu Arjun enjoys a huge craze even in Malayalam. Most of his flicks are dubbed into Malayalam and even Bunny’s average movies in Telugu secured good profits over there.
On the other side, the budget of the films is going high. So the necessity of increasing the hero’s market and making the film reach huge number of audience is necessary. Currently, Tollywood is planning the films in the same strategy.
Mahesh Babu is already on his way to open the market in Kollywood with Murugadoss directorial. Following his footsteps, now Naga Chaitanya is planning to move to Kollywood. Reportedly, his next movie will be a bilingual, which will be simultaneously shot in Telugu and Tamil.
After the recent success of Premam, Chaithu is now waiting for the release of his next “Saahasam Swasaga Saagipo” this week.