Telangana News

IT and Industries minister KTR turned into a brand ambassador for handloom products by wearing white handloom clothes. 

Representing Siricilla constituency, which is popular for its handloom weaving sector, the minister said that, on the first working day of every week (Monday), he would wear handloom clothes.

Describing this as a move to encourage the traditional handloom, KTR also urged his other staff members, officials, public representatives and students of all State-run educational institutions to wear handloom clothes at least once a week.

“Weavers of Pochampally, Gadwal, Narayanpet and Siricilla were once known across the country for their skill and quality. They are all now in distress. Let us all bring back glory to their produce and popularise our culture,” the Minister said in his letter to all public representatives. 

He also added that the TSCO (Telangana State Handloom Cooperative Society) products would be sold online through Amazon, Flipkart and other leading online stores apart from TSCO’s website.